How Cities Can Export Music Like Goods
Originally published on Fast Company
$212 billion to the U.S. GDP and accounts for 2.5 million jobs nationwide. Cultural exports are not just symbolic; they shape global perception, attract investment, and support workforce retention. According to the Recording Academy , when an out-of-town visitor buys a concert ticket for $100, the local economy sees an additional $335 in related spending.
New models show that with the right civic support, music can and should be treated like any other high-impact export.
